Adtoniq was founded around 2014–2015 in San Francisco, CA, originally under the name MyData Corporation, and officially incorporated as a C‑corporation in early 2015.
Co‑founded by Gary Portney (CEO) and David Levine (CTO), the company emerged to address the monetization gap created by ad-blocking and privacy regulations, with a mission to turn blocked-web traffic into valuable, user-permission-based ad inventory
Adtoniq offers a privacy-first advertising platform based on a proprietary One-Click Permission Technology. This enables publishers to monetize ad-blocking users—especially those with network-level blockers—without compromising user experience or privacy.
The platform yields an average 20%+ increase in ad inventory by engaging otherwise blocked audiences, maintaining user anonymity (no PII), and earning a 97%+ opt-in acceptance rate from users.
In September 2023, Adtoniq closed a $3.87M seed round, led by CEO Gary Portney, to scale its team, accelerate product development, and expand into new publisher partnerships and advertiser markets. PitchBook confirms total raised to date is ~$3.87M, with two angel investors listed: David Wartell and Mike MacIntosh.