TapRm is a New York-based e-commerce and distribution platform specializing in beer, cider, and hard seltzer brands. Founded in 2017 by Jason Sherman and Zachary Miles, TapRm aims to modernize the alcohol industry by integrating traditional distribution with direct-to-consumer (DTC) sales, navigating the complexities of the U.S. three-tier system.
TapRm was established to address the challenges breweries face in selling directly to consumers, particularly online. Sherman, a Harvard-trained lawyer with experience at Anheuser-Busch and its ZX Ventures incubator, recognized the regulatory hurdles preventing breweries from reaching customers directly. By leveraging unique licensing structures, TapRm enables breweries to distribute their products both to retail partners and directly to consumers through branded e-commerce platforms.
Initially operating in New York, TapRm expanded its reach to 32 states, offering over 200 brands and facilitating same-day delivery in select areas. The company gained attention for its innovative approach, including piloting autonomous, contactless beer delivery in the U.S.
TapRm has raised approximately $7.6 million in funding over several rounds. Notable investors include The Broe Group, VU Venture Partners, Branded Strategic Hospitality, and Ground Up Ventures. In 2021, the company launched a crowdfunding campaign, raising over $1.6 million from more than 2,300 investors.
Acquired. What Happened?
In 2024, TapRm’s white-label e-commerce platform was acquired by LiquidData, a company focused on providing backend technology solutions for the beverage industry. This acquisition allows TapRm to concentrate on client engagement and brand development, while LiquidData enhances its technological infrastructure.
As of now, TapRm operates as a subsidiary of LiquidData, continuing to serve its clients with a focus on brand development and customer engagement. The company is headquartered in New York, NY, and employs approximately 42 people.